According to Juniper Research, digital advertisers and agencies lost approximately $42 billion of budget due to online fraudulent activities including mobile and in-app advertising in 2019. As a matter of fact, solely ad fraud’s total cost is estimated to be $34 billion and it is forecasted to reach $87 billion by 2022.
In the Telco ecosystem, there are two main types of fraud. Fake clicks and subscriptions are one of them. It is very common for fraudsters to subscribe mobile users to digital merchants’ offers without their consent. Unfortunately, this situation raises high levels of user complaints and Mobile Operators are the main point of contacts who suffer from them. The other primary target of fraud attempts are landing pages which are the main gates to digital service subscriptions.
How Enkudo Manages Fraud?
As Enkudo, we provide secure and robust landing pages that display the digital merchants’ offers, terms and conditions clearly. Furthermore, we require user consent as per the local regulation. We deploy tight controls on access and load through a reliable API Management layer fronting all traffic from digital merchants.
In addition to consent and API Management, we provide an extra security measure with the secure Direct Carrier Billing (DCB) method which eliminates the use of a credit card and therefore protects users against credit card fraud.
Enkudo also relies on Telenity’s Anti-Spam Solution in order to prevent fraudulent activities regarding SMS. Telenity SMS AntiSpam is a sophisticated spam/fraud SMS filtering solution that enables mobile operators to monitor, detect, block and report on SMS fraud/spam. It helps mobile operators to protect their subscribers’ privacy and eliminate all technical and financial fraud issues that have negative impact on subscribers’ trust, satisfaction, service usage, revenues, and brand value.
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